Private proposal prepared for Pizzeria Ruby
A direct customer app for rewards, offers, waitlist, gift cards, and takeout ordering. Built to reduce manual work, keep repeat guests engaged, and avoid dependency on third-party platforms where possible.
Give Pizzeria Ruby a direct customer channel.
Customers can create an account, view rewards, see specials, join the waitlist, buy gift cards, and place takeout orders depending on the selected plan.
Best for launching the app without payment features.
$12,500
3 months post-launch support included.
Timeline: up to 3 months
Gift cards and takeout ordering not included.
Best balance. Adds gift cards without overbuilding the full ordering platform.
$15,500
3 months post-launch support included.
Timeline: up to 5 months
Recommended because it adds a direct revenue feature while keeping scope controlled.
Best for adding online takeout ordering inside the app.
$23,500
3 months post-launch support included.
Timeline: up to 6 months
POS integration is separate unless confirmed in writing.
| Phase | Due | Starter | Growth | Full Platform |
|---|---|---|---|---|
| Start | 25% | $3,125 | $3,875 | $5,875 |
| Design approval | 25% | $3,125 | $3,875 | $5,875 |
| Test app | 25% | $3,125 | $3,875 | $5,875 |
| Launch | 25% | $3,125 | $3,875 | $5,875 |
Post-launch support is included for 3 months after release. Ongoing support can be priced after that period based on actual needs.
| Add-On | Price | Notes |
|---|---|---|
| Multilingual setup | $1,000 | Includes English + Spanish setup. |
| Additional language | $250 each | Applies after English + Spanish. |
| POS integration | Quoted separately | Toast, Square, Clover, or other systems. |
| Kitchen printer integration | Quoted separately | Depends on hardware and network setup. |
| Multi-location support | Quoted separately | Only needed if the business expands beyond one location. |
Recommended path: launch the Growth App first.
It includes loyalty, offers, waitlist, admin tools, and digital gift cards. It avoids the higher complexity of online ordering until the restaurant is ready.
Support is included for 3 months after the app release.
After the included 3-month support period, ongoing support can be priced based on the restaurant’s actual support needs. Third-party service costs are separate. This includes payment processing, SMS/email sending, app store accounts, domains, hosting, POS access, and external APIs.
Select one plan. Then we confirm scope, feature priority, timeline, and payment start date.
Recommended plan: Growth App — $15,500 build. Includes 3 months post-launch support.